Email Marketing Tips for your fundraising auction

Make the most of your email marketing by remembering these things:

1. Send out multiple reminders about your auction. This is especially true if this is the first time your organization is holding an online auction. Remember, Be like the pros, who advertise regularly to get your attention. It takes on average 5 messages (or contacts) with an individual before they have fully received your marketing message.

2. Make the "Subject" line in your email interesting. What would stike the interest of your patrons about your auction?

example:
Subject: Hannah Montana Featured Item / "Your Auction"

3. Always include a link to your auction within your email marketing message so patrons can go directly to your auction site.

Include complete website address like this:
http//:www.charityonlineauctions.com/youraddress

4. Include an opportunity to donate an item to the auction
at the bottom of your email message.

5. Sell it! Remember, like all businesses, you have got to sell your items. Don't just tell people you are having an auction, promote the items your are selling. Make your patrons feel they are going to miss an opportunity if they don't go to your auction.